howdoyouendsomethinggood.com

How do you end something good?

Hoe neem je afscheid van iets goeds?

This November, Ben's buying a round in seven Amsterdam cafés and asking everyone the same question. Answer it on the back of a coaster.

Read Ben's letter ↓
Beer coaster. Hoe neem je afscheid van iets goeds? How do you end something good? Flip it over. Tell us what you think.

Tap the coaster to flip it over.

Hi Amsterdam,

I could use some advice.

I've been with someone for a long time. Longer than some of you have been alive.

When we got together, we agreed I could always stay who I am. Lately, it doesn't feel that way. The things I care about most have become things I'm not supposed to talk about.

I'll be honest: I'm angry. Hurt, too. But we built something good together.

I just know it can't be what it was meant to be if nothing changes.

So I'm doing what you do in Amsterdam when something's weighing on you. I'm going to the café, buying a round, and asking whoever's there:

How do you end something good?

If you're at one of the cafés this November, the drinks are on me. Write your advice on the back of the beer coaster. If you can't make it, write it on any coaster, or a napkin, and tag me. Funny, wise, blunt, gentle. I'll read every one.

Thank you. Really.

Cheers,

Ben

Come have a round.

23 to 29 November. 7 nights. 7 Amsterdam cafés. 19:00 to 21:00, while the tab lasts. Come early.

Tonight · Wednesday 25 November · Night 3 of 7
The round's on Ben
Café Papeneiland, Prinsengracht 2 · 19:00–21:00
Can't make it?
On Instagram

Amsterdam writes back.

Every coaster ends up on our Instagram. Grab one at the cafés. Not at the bar? Any coaster will do. Or a napkin. Write your advice the way you'd say it to a friend, snap it, and tag us.

1Write it down2Snap a photo3Tag @howdoyouendsomethinggood

Advice, not stories. No names, no faces. Before we repost anyone's coaster, we message them and ask first.

@howdoyouendsomethinggoodAmsterdam writes back · #howdoyouendsomethinggood
Follow
howdoyouendsomethinggood···
Handwritten coaster: Say thank you first.
214 likes

“Say thank you first.”
Night 1 · Café de Dokter

howdoyouendsomethinggood···
Handwritten coaster: Break it kindly, then go.
241 likes

“Break it kindly, then go.”
Night 3 · Papeneiland

howdoyouendsomethinggood···
Handwritten coaster: Remember your worth, then leave.
176 likes

“Remember your worth, then leave.”
Night 2 · Café Amsterdam

howdoyouendsomethinggood···
Handwritten coaster: Don't make them pay for leaving.
187 likes

“Don't make them pay for leaving.”
Night 1 · Café de Dokter

howdoyouendsomethinggood···
Handwritten coaster: Don't rewrite the past.
198 likes

“Don't rewrite the past.”
Night 2 · Café Amsterdam

howdoyouendsomethinggood···
Handwritten coaster: No need for closure, just leave.
133 likes

“No need for closure, just leave.”
Night 1 · Café de Dokter

howdoyouendsomethinggood···
Handwritten coaster: Stay friends.
162 likes

“Stay friends.”
Night 2 · Café Amsterdam

howdoyouendsomethinggood···
Handwritten coaster: Remember the good bits.
305 likes

“Remember the good bits.”
Night 3 · Papeneiland

howdoyouendsomethinggood···
Handwritten coaster: Pack your bags. Clearly not meant for you.
152 likes

“Pack your bags. Clearly not meant for you.”
Night 3 · Papeneiland

Live Instagram feed, embedded. Illustration with the team's coaster visuals.